“All 3 styles count the miles
on Mainroads, Coastlines and Byroads”
This is an oddity. Very little like it has been produced by any other manufacturer. It is as though the person who devised it had never come across a map measurer in his life and, with a clean sheet, came up with something new that, well, just kinda works.
Frank Pitchford and Co. were established in the early twentieth century. By the 1930s the company was called Rees, Pitchford and Co. Based at 72-74 Victoria Street, London, SW1, they registered the brand name Velos on 14 March 1946.
The prominent ‘V’ appeared on a wide range of products made by the company. General Velos office supplies included glass inkwells, erasers, rulers, pencil sharpeners, staples and staplers, hole punches and date stamps. Their bakelite range included desk tidys and inkwells, ashtrays and stamp wetters, and the Velos Clicker map measurer.
The side of the Velos Clicker, shown above, shows the English patent number- 422611. This was issued in 1935 and the drawing that accompanied the patent application shows well how the little wheel, when pulled along a line, would click as it rotated. The little wheel measures exactly one inch in diameter and clicks four times with each complete rotation. With a one inch to the mile map, this means that every quarter mile will be indicated with a click.
First versions of Model 1460 simply had a cambered wheel slid on to a pin mounted in the end of the handle. This could occasionally sashay rather than studiously follow a contour and the introduction of a small spring to the pin went a long way to calming its motion.
There was no risk that a user wouldn’t know how to use the instrument. Instructions were included on the box, information sheet and the side of most Clickers. Though there is a variant where the instructions were left off for some reason.
The Velos Clicker shown here also incorporated a ‘paper cutter and envelope opener’ at the other end. Rees, Pitchford and Co. actually produced at least four variants of the Clicker. The cheapest at sixpence was Model 1458 and combined the Clicker with a propelling pencil, a simple cap covered each end. For ninepence, you could purchase Model 1459. This was similar but had heavier caps, eraser, pocket clip and was chrome plated. The classic model however was Model 1460. Costing one shilling, this Clicker has a bakelite handle with letter opener at one end and Clicker at the other end. Complete with new style wheel and spring and protected by a chrome plate cap when not in use, large numbers were sold. Another robust model later appeared. Model 1461 again combining the Clicker with a propelling pencil. Models 1458, 1459 and 1461 are rarely encountered today.
So what happened to the Velos brand? Sadly it is rarely seen today. In 2004 the trademark was assigned to ACCO brands as just one of many that periodically appear on a myriad of office supplies. You can still come across examples of the Velos Clicker today on auction sites. One of those shown here was recently acquired for me by a work colleague as he rummaged through an auto-jumble in deepest Norfolk. Knowing my interest in such oddities he paid the grand total of three quid for it. Not that it is much use on modern metric maps though.
If you want to see a little more of one of these delightful little measurers, one of my favourite YouTubers- Wood & Graphic, takes an affectionate look at the Velos Clicker here.