On 27 November 2007, the first prototype of a new design of street signage went ‘live’ in the West End of London. Just about every London Borough now has a number of the distinguishable, tall, upright and informative signs. These form part of the Legible London sign network. Integrated into the transport network, there are over 1700 of the signs providing information for pedestrians, on streets, local buildings, places of interest and bus routes, and enables those exiting London Underground stations to quickly orientate themselves. Circles on the maps indicate a walking time between places, ranging from 5 to 15 minutes. Note the small directional ‘north’ arrow set in to the base of the sign.